Yesterday, Facebook and Instagram, two of the biggest social media platforms, announced that they would be tightening regulation over dietary and cosmetic product advertisement.

This is likely to be due to the increasing social concern for mental health issues amongst minors due to social pressures to look a certain way. The use of herbal teas and other dietary techniques has been shamed recently in a movement led by Jameela Jamil, Good Place actress and body positivity activist. Having exposed names such as Cardi B and Khloe Kardashian for irresponsibly advertising these products, Jamil has been causing a stir in the industry and yesterday Facebook and Instagram finally responded to these concerns by implementing new policy.

Facebook and Instagram together own 62.19% of the market share of social media in the UK and for them to make changes like this will most certainly set the standard for the whole industry moving forward.

The policy implemented on Instagram is twofold:

1. Any posts that encourage the use of certain dietary products or cosmetic procedures, with price incentives on will be hidden from users known to be under the age of 18.

2. Any posts with discount codes or links to commercial offers which make ‘miraculous’ claims about the benefits of a weight-loss product will now be removed.

Jamil has shown her delight since the announcement, and has told Elle that the response from Facebook and Instagram “sets the tone that this is not ok in our society.” She continued: “For huge corporations — who are the main access points for these companies to sell their products to young people over the internet — to say they don’t condone this sends out a huge ripple across the earth. It says that if giant corporations are willing to take a stand against this then it must be really serious."

Instagram have also commented on their changes: “We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media.”

We just want to applaud Jamil for making this happen; she is an inspiration to us all to fight for what we believe in.

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